Door 44 is a restaurant located in Manhattan’s trendy Soho district. Their mission is to provide quality food, drink and entertainment to a target market of ages of Individuals and couples. 22 and 42,. aka the Millennials. The company discovered that current patronage was not the same as their target market, and remedial steps should be taken before the current campaign became due for renewal. Revise the marketing efforts to target Millennials. A design brief was presented outlining details from extensive research, My job was to help them develop a new strategy.