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Client
FSCS, INC

Industry
Janitorial & Cleaning Service

Project Type
Brand Identity

Deliverables:
Responsive Logo Suite
Printed Brand Collateral

AN UPSCALE CLEANING SERVICE IN SEATTLE

FRESH START CLEANING

Fresh Start Cleaning provides quality home and commercial cleaning services with over 20 years of cleaning experience in the Seattle area.

I was hired to rebuild their current logo to better reflect their current and potential client-base, The most important question I asked was, What do you want people to say about you when you’re not there? How do you want them to feel when you hand them your business card?

BRAND GUIDELINES

LOGO ORIENTATIONS

logo parts explained
logo type
main logo
vertical logo

LOGO COLOR MIX

vertical logo
white on teal logo
black logo

LOGO USE LIMITATIONS

tilted logo
black on teal logo
white on black logo
do not apply effects to logo

BRAND COLORS

primary color blocks
secondary color swatch

TYPOGRAPHY

typography sample
typography sample

ICONOGRAPHY

icon of a house
bird icon
fs-star icon
custom pattern

FAVICON

favicon display
tote and jacket mockup
business cards mockup