Fernscape-interiors
Client
FERNSCAPE, INC
Industry
B2B Service
Project Type
Website, Logo Design
Deliverables:
Responsive Logo Set, Web Layout
THE PLANT CONCIERGE IN PORTLAND, OREGON
FERNSCAPE INTERIORS
THE PROBLEM
Users need a way to validate the company's existence and learn more about it so they can purchase or lease plants to decorate their work space without having to spend time doing it themselves because they want to spend their time growing their business, not their plants.
THE SOLUTION
But first, the missing piece was a brand design. The client needed a logo mark to make them recognizable in the industry. A responsive logo suite was created using a fiddle leaf as inspiration, and custom lettering.
REFLECTION
Projects like this seem logical, building framework from research and ideations, however, there were two projects, equally important and both on a strict timeline with pre-determined guidelines. The original timeline did not dedicate to one aspect of the project. I now have a workflow that includes collecting all assets prior to the start of any project. This way I know what needs to be created, and how to develop a separate timeline for each piece. Overall I loved the challenge of working with an establish set of design guidelines.