Client:
Front Stage Entertainment, Inc.
Industry
Food & Entertainment
Project Type
Rebrand
Deliverables:
Visual Design, Logo Design, Web Assets
A UNIQE DINING EXPERIENCE IN SOHO
THEIR ORIGINAL BRANDING WAS A GOOD MATCH FOR THE POSH LOCATION AND NEARLY HIDDEN ENTRANCE..
SOLUTION
A NEW, DARING BRAND IDENTITY INCLUDING RESPONSIVE LOGO OPTIONS, A FRESH COLOR PALETTE AND A TAGLINE THEY WILL BE REMEMBERED FOR.
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TYPOGRAPHY
The process of researching historical efforts had already uncovered a 12% decline in revenue since acquiring the restaurant from the previous owner. While some flex could accounted for in customer loyalty, the company decided to revisit their marketing campaign.
EXPERIENCE
SHAREWORTHY
CRAFTING EXPERIENCE
The user experience begins with the idea of becoming a patron. It's the expectation of what will happen once the reservation is made. Walking through the doors, being seated and ordering food are all mechanics that may not be remembered. The warmth of welcome, laughter and sharing food from a chef dedicated to the highest quality ingredients and presentation will be. Bring your phone and share,
REFLECTION
What I loved most about this project was the level of teamwork involved in the entire creative process. I could not have done this job as a solo designer. I learned so much! My number one lesson was learning to ask for help when I needed a hand. There were so many times when I wanted to, and almost waited too long. Fortunately, I also learned that being part of a talented creative team is a challenge that I would gladly repeat.