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Client:
Front Stage Entertainment, Inc.

Industry
Food  & Entertainment

Project Type
Rebrand

Deliverables:
Visual Design, Logo Design, Web Assets

A UNIQE DINING EXPERIENCE IN SOHO

DOOR 44

THEIR ORIGINAL BRANDING WAS A GOOD MATCH FOR THE  POSH LOCATION AND NEARLY HIDDEN ENTRANCE..

SOLUTION
A NEW, DARING  BRAND IDENTITY INCLUDING RESPONSIVE LOGO OPTIONS,  A FRESH COLOR PALETTE AND A TAGLINE THEY WILL BE REMEMBERED FOR.
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image of storefront

BRAND GUIDELINES

COLOR

MILLIENNIAL PINK
Hex: #f1cfc6
RGB:  241 207 198
CYMK: 4 20 17 0
Use: Primary
MANGO SORBET
Hex #d1745b
RGB: 209 116 91
CYMK: 15 64 66 1
Use: Primary Accent
DARK CHOCOLATE
Hex #2e2a27
RGB:
CYMK: 46 42 66 67
Use: Contrast Accent

TYPOGRAPHY

TYPOGRAPHY
The process of researching historical efforts had already uncovered a 12% decline in revenue since acquiring the restaurant from the previous owner. While some flex could accounted for in customer loyalty, the company decided to revisit their marketing campaign.

CRAFTING EXPERIENCE

#goodfood
#shareworthy
#door44
#nycfun
#worth-it
#experience-dining

EXPERIENCE
SHAREWORTHY

people eating3 women laughing at a messy pizza

CRAFTING EXPERIENCE
The user experience begins with the idea of becoming a patron. It's the expectation of what will happen once the reservation is made.  Walking through the doors, being seated and ordering food are all mechanics that may not be remembered. The warmth of welcome, laughter and sharing food from a chef dedicated to the highest quality ingredients and presentation will be. Bring your phone and share,

LOGO SUITE

door 44 vertical logo
logo in a circle form
d44 logo

VISUAL ASSETS

a concert ticket
transit ad

REFLECTION

view of a transit ad on the wall

REFLECTION
What I loved most about this project was the level of teamwork involved in the entire creative process. I could not have done this job as a solo designer. I learned so much! My number one lesson was learning to ask for help when I needed a hand. There were so many times when I wanted to, and almost waited too long. Fortunately, I also learned that being part of a talented creative team is a challenge that I would gladly repeat.