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Client:
Community Cup, Inc.

Industry
Food  & Entertainment

Project Type
Starup Brand Identity

Deliverables:
Visual Design Assets, Logo Suite

A LOCAL SEATTLE COFFEE SHOP WITH A MISSION

COMMUNITY CUP

CHALLENGE
The challenge for Community Cup to stand out in the local market from a branding perspective is to create a unique and memorable brand identity that connects them to their close-knit community, emphasizing inclusivity and commitment to quality service.

PROJECT SCOPE
Design a poster that reflects our brand vision, increases awareness of this welcoming new space, and invites the community to the upcoming grand opening. The posters will be placed in various indoor and outdoor locations around town and will be posted on our social media platforms.

SOLUTION
They will need to communicate their values and mission clearly and consistently through their branding, such as their commitment to sustainability and unique brewing methods.

Community Cup Storefront

BRAND STORY

The Clients 

MISSION: To provide a world-class coffee experience and exceptional customer service
Community Cup Oenwers

Bringing New Life to the Community

VISION: Create a warm, community-based environment where people of can gather to talk, work, or relax while enjoying great coffee and other beverages.

Defining Users 

Community
Gathering people
a man drinking coffee
People
Understanding the communityt
Gathering
Making What users need

Designing Assets 

flower shape

Creating Collateral

Measuring Success 

a group of people
Opening day welcomed over 200 invitees
people inside of a coffee shop
and sold 224 cups of coffee.

Moving Forward